Blog #2 – how brands grow, chapters 1 through 4

First Four Chapters of Byron Sharp’s How Brands Grow

Please read the first four chapters of the text book, and blog about 

the following areas:

  1. Based on your reading of all the four chapters, how do you respond to Prof. Sharp’s assertion that “Many of the ‘facts’ marketing people believe, particularly about brand buying, are incorrect. Furthermore, many marketers lack the deep knowledge necessary to ask the questions that will lead to new valuable insights” (Page #9)? Do you agree? Disagree? Why? Are you intrigued? Why?
  2. Do you see a link between Prof. Sharp’s question “Which Customers Matter Most?” (title of Chapter #4) … and the Source of Business we discussed in the Incite model? Please explain your response.

For both the above questions, I am looking for your point of view, not a dump or paraphrasing of what you’ve read.