HI5004_2014: Marketing Management Guidelines for Assignment
Words limit 3000
·Choosean organization form the following Industries:
– Health and fitness industry.
· This assignment is in report form with the following heading:
· Segway Inc. (SEGWAY-TWO WHEELS ELECTRIC VEHICLE): it is an innovative products unveiled December3, 2001 Segway produces an innovative product that should have significant market potential. Segway’s lack of vision, a mission, and a marketing strategy have prevented Segway from being successful to date.
– Executive summary
– Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
– Comments on both Micro and Macro environmental forces affecting the company
– Brief analysis of consumer perceptions and behaviour about the brand/company
– Marketing Mix (brief discussion)
– Your comments or any recommendations
– References Harvard style
· Research at least 3 to 4 academic articles on the topic